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Creating connections and more sales: Valuable add ons for emerging artists

 

Show appreciation to buyers with small extras. (Photo: Courtney Hedger, Unsplash)

 

Artists need more than paint and canvas to make an exceptional impression when they hand over their art to a buyer.

A business card won’t do it, and bubble wrap or a protective sleeve is just an appetizer for really showing you care for your art and your art collectors.  That said, really beautiful wrapping of your art is a smart strategy for standing out.

Your goal is to show appreciation to buyers who support you – and to show how much you want them to value your work.  Start with one or two of  these  additions to your artists marketing tool kit:

Certificate of authenticity –     Give this to the person buying the piece as proof that it is a valuable work and created by you. This certificate should include specifics about the piece, including dimensions and the size of the edition if it is a limited edition, according to Saatchi Art. Create a certificate that reflects you as an artist, and be sure to print it on high quality paper, not just basic copy paper. 

Caring for the work handout –  Keep your artwork looking fresh and clean by giving buyers instructions for handling routine cleaning and maintenance. Check out these  variety of instructions as a starting point, then personalize them to your art and your buyers.  Include instructions  on displaying your work – whether to avoid sunlight and how to anchor it and more.  After you compile your instructions, ask three friends who buy art to read and edit them for clarity and completeness.  Then design the handout so it’s attractive and include a way to connect – email, text messages or something else – for buyers’ questions or needs.

Lagniappe. Create something small that will you give as a bonus gift to collectors as they buy.. It’s a little extra, a surprise that you give in appreciation.  Come up with a few ideas: a sketch, a bookmark created out of old work, a few cards with your most popular images on them,  or a calendar featuring your images and those of a couple of friends. You also could give high quality chocolate bar, sourced locally, or something that relates to your work and your themes.  Mint uses greeting cards and sometimes, our limited edition prints such as this Enchanted Apple, created in our Summer Jobs program by Mint Artists Natasha Guest.

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