She spent two and a half years living near Palmer Park, and first crossed paths with Mint Artists Guild at the Palmer Park Art Fair. She impressed us with her commitment to creativity and community as well as her varied marketing experience and for many coffee and tea shops.
So we hired Sydney Catton as our marketing intern for 2020-2021. “I was immediately drawn to Mint because of the work that Mint does, and because of where I’ve previously seen Mint,” she said. Her first assignments: Create a campaign for our first Paint Detroit with Generosity calendar and helping us prepare for a busy holiday selling season ahead.
We are introducing Sydney with a question and answers as she balances Mint, making and selling coffee and her marketing studies at Wayne State University.
If you were creating a self-portrait of yourself, what colors and background imagery would you use? Why?
I would use a lot of earth tones and a lot of nature imagery. I love the outdoors. I try to be outside when ever possible. I grew up in the country – in an old apple orchard where I played outside every day. I climbed lots of trees and chased a lot of goats. I feel very connected with nature.
Who or what inspires you and builds your creativity?
When I need to rev up my creativity I listen to music, go for a run, or cook myself a new recipe. I listen to a lot of music every day. I feel most inspired by women singers from the ’60’s like Joni Mitchell, Mama Cass, and Aretha Franklin. I usually put on one of their albums and cook a new recipe that I’ve wanted to try. Cooking a new recipe really opens up my creative flow. I love how food contains different colors with so many combinations. Plus you can eat it when you are done creating it!
So what have you cooked lately that looked and tasted delicious?
I make a lot of vegetarian shepherd’s pie during the colder months. It is the ultimate comfort food. I use lentils instead of meat and a lot of fresh thyme. I love the creamy mashed potatoes on a bed of savory veggies!
What did working as a barista teach you about marketing and connecting to people?
Being a barista is one of my favorite things to do. It has connected me with so many people and it has taught me to be a better communicator. Every barista role that I have had, I’ve also taken on marketing duties to prepare me for when I graduate from Wayne State. I’ve also made some of my best friends from working as a barista. I am very proud to be part of the coffee community in Detroit.
Speaking of coffee, what do you drink most often when working on a project for Mint?
When I’m working on a project for Mint I’m usually drinking a coffee I brewed, probably roasted by Populace Coffee. There’s nothing better than a freshly brewed cup of coffee that’s roasted to perfection. If I’m working at a café, I’ll usually get an oat milk cortado. My favorite!
Why does Mint feel like a perfect place to launch your marketing career?
I was drawn to Mint as soon as I read about the internship. The work that
Mint does really resonated with me. I try to work for organizations that I feel passionate about. It’s easier to create a campaign that I feel connected to the work or the products that I am trying to sell. I really want to continue to feel good about my work. I feel great that Mint has allowed me to work with them!